Cole Segura

Founder, builder, and storyteller.

B.S. Computer Science, University of Alabama · Graduating May 2026

Nantahala River

River Guide & Educator

Guided groups of up to 70 down Class II-III whitewater. Learned how to tell the story of a landscape.

Guided groups of up to 70 visitors through Class II-III whitewater on the Nantahala River in western North Carolina. Selected for trip leader training as a first-season guide. The job was as much about education as it was about navigation — interpreting the geology of the gorge, the watershed, and the cultural history of southern Appalachia for visitors in real time. This experience is what directly inspired me to build Topographica.

Mercedes-Benz

Controls Engineering Intern

Built a filterable production dashboard for engineers on the plant floor in Vance, Alabama.

Worked on the Controls Engineering team at Mercedes-Benz U.S. International's automotive manufacturing plant in Vance, Alabama. Collaborated with production, quality, and engineering teams to identify reporting needs and built a filterable dashboard that consolidated production data from three separate systems into a single view for engineers on the production floor. Elected to the Mercedes-Benz Student Board.

Witt Fellows Program

Dr. Robert E. Witt University Fellows · University of Alabama

Selective four-year honors program built around servant leadership and social innovation.

The Dr. Robert E. Witt University Fellows Program selects ~25 students each year from over 1,000 applicants. Built around servant leadership, community engagement, and social innovation — including fieldwork in Alabama's Black Belt region and international study. The program culminates in a Magnum Opus, an independent scholarly and creative project. For mine, I built and shipped HorizonFrame to the App Store.

University of Alabama

Audio/Visual Solutions Specialist

Ran AV for live university events. Quick problem-solving under pressure with zero margin for error.

Set up and operated AV systems for university lectures, conferences, and special events across multiple campus venues for three years. Worked directly with faculty, administrators, and visiting speakers to coordinate technology logistics, train them on equipment, and resolve issues in real time during live events. Developed strong working knowledge of microphone systems, projection setups, hybrid video conferencing, and live streaming infrastructure for events at scale.